Bring awareness to your Toastmasters Club through blogging!

If you have chosen “Write a Compelling Blog” for your next speech project (Pathways Level 4 elective), and you write about your journey in Toastmasters, why not leverage your blog posts to help promote your Toastmasters Club at the same time?

Blogs can be an important part of your club’s PR approach.

There are more than 600 million blogs on the internet (source: https://hostingtribunal.com) and at least 2 million new blog posts published every day.

One of the best ways to achieve success with your blog is to stick with it.

When you:

• Post to inform,
• Blog to increase traffic,
• Use images,
• Include lists, and
• Post regularly,

you will see your audience increase and your articles come to life!

Let’s take a look:

1) Blog to increase traffic

Blogs are an important promotional strategy. Blogging can help your club’s website get up to 55% more visitors (source: https://www.hubspot.com).

Businesses that blog generate 67% more leads than business that don’t (source: https://www.blueorchidmarketing.com).

Its also a great way to tell your readers about how the Toastmasters program can help without making it sound like you are only interested in selling a membership.

2) Post to inform

Blogs are a source of how-to information for many. Seventy-seven percent of internet users read blogs (source: https://hostingtribunal.com).

For clubs, this means that informative posts are a great for driving engagement to where your club meeting details live – your club’s web site.

Blogs have become a promotional element for many business to engage and inform their customers. Forty-six percent of people report taking advice or a recommendation from a blogger (source: https://www.blueorchidmarketing.com).

Leverage the Toastmasters program and teach your reader something new by posting informative content.

3) Use images

Blog articles with images receive 94% more views than those without images (source: https://www.b2bmarketing.net).

Ensure your photos are clear, compelling, and relevant to your message. Not using your own photos? Get the necessary approvals before using someone else’s images. Don’t gamble that the owner of the image won’t find out. Stay out of legal trouble: get permission before using someone else’s images

Toastmasters International has high-quality free images that can be downloaded through the Toastmasters Gallery at https://www.toastmasters.org/resources/brand-portal/stock-images

4) Include lists

Articles with one or more lists drive get more views than posts without them (source: https://www.semrush.com).

Lists help emphasize your important ideas.

Lists also simplify long sentences or paragraphs. The added spacing makes your article easier to read.

5) Post Often

Businesses who blog several times a month get twice the web traffic than those who don’t (source: https://www.ilfusion.com).

People want new content, and they are drawn to sites that continually provide fresh posts. Blogging helps keep your club’s website and social media platforms fresh. When you post often, you increase the SEO (Search engine optimization). SEO is a set of practices designed to improve positioning of web pages from organic search engines.

Posting often also helps to build a community over time. You build a loyal readership who begin taking notice of and watch for your posts.

Consistent activity is essential. Post often.

Blogging is an excellent way of getting the word out. When you:

• Post to inform,
• Blog to increase traffic,
• Use images,
• Include lists,
• Post Often,

you will see your audience increase and your articles come to life!
Do you post blog articles for your club? We’d love to hear what works for you. Send us an email at: publicrelationsmanager@toastmasters86.org

Created by Nancy Movrin DTM Public Relations Manager 2021 – 2022